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Fintech
Polymer (WIP)
We created a sleek, conversion-focused portfolio template tailored for freelancers, studios, and creative professionals. The goal was to make it easy for users to showcase their work with clarity and confidence.
Client
Personal Startup
Role
Lead Product Designer
Overview
Web Design
Web Design
Web Design
Web Design
Web Design
The Problem
Web Design
The Proposal
Web Design
Research & Discovery
Web Design
Research Insights
User Personas
Personal Startup
A look at the Competition
MVP Features
User Flow
Wireframes
Low Fidelity Wireframes
Style Guide
A look at the Competition
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
