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Web 3
Joinda
AtomAI is a premium AI-powered SaaS template designed to be a modern, world-class website, suitable for startups, SaaS, and AI-related businesses.
Client
The Join Ecosystem
Role
Creative Lead
Overview
Web Design
Web Design
Web Design
Web Design
Web Design
The Problem
Web Design
The Proposal
Web Design
Research & Discovery
Web Design
Research Insights
User Personas
The Join Ecosystem
A look at the Competition
MVP Features
User Flow
Wireframes
Low Fidelity Wireframes
Style Guide
A look at the Competition
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
